AMA submission to Proposal P1050 - Pregnancy warning labels on alcoholic beverages

The AMA is supportive of pregnancy warning labels for packaged alcoholic beverages and glad to see the significant work invested in this area by public health advocates come to fruition.  The AMA notes that pregnancy warning labels are just one element of a suite of measures needed to address the high prevalence of alcohol consumption during pregnancy in Australia.  The implementation of warning labels must occur in the context of broader interventions, including venue display and broader media messaging, as well as the use of price signaling and taxation reform.