AMA Submission to the Food Regulation Standing Committee on the policy options targeted consultation paper: Pregnancy warning labels on packaged alcoholic beverages.

The AMA supports the use of alcohol warning labels to reduce the prevalence of FASD in Australia, but acknowledges that this measure must occur alongside broader population-level responses to reduce alcohol- related harm and FASD. The voluntary pregnancy warning label scheme has been in place since 2011 and has failed to achieve an acceptable level of coverage or consumer recall.  The AMA also notes that Australia has been without a National Alcohol Strategy since 2011.