Dr Hambleton, The Today Show, Channel 9, 6 December 2012

AMA President Dr Steve Hambleton calls for a crackdown on energy drinks following the launch of a new 1.2L bottle of V. Dr Hambleton says products have as much as 320mg of caffeine which is more than double the amount in cola soft drink. He says if the products are being marketed like soft drinks then they should also be regulated like soft drinks.