Success of State and Territory AMAs recognised

AMA President, Dr Steve Hambleton, tonight presented the Presidents and CEOs of the State and Territory AMA organisations with awards for their exceptional work in advocacy and communications.

The categories for the awards were Best Lobby Campaign, Best Public Health Campaign, Best State Publication, and Most Innovative Use of Website or New Media. This year’s highly deserving winners include:

Best Lobby Campaign: AMA Western Australia – Four hour rule campaign

The judges said, “The AMA Western Australia campaign stood out on a number of grounds. It was based on a deliverable aim that would benefit the entire community and showed tremendous understanding of how to formulate and conduct a specific lobbying campaign”.

Best Public Health Campaign: AMA New South Wales – Preventable Child Deaths and Injuries campaign

The judges said, “The AMA New South Wales campaign was outstanding not only for media and political influence, but also because of the effort AMA NSW made to engage with broader networks to establish strategic partnerships”.

Best State Publication: AMA South Australia – MedicaSA

The judges said, “MedicaSA carries an engaging balance of sombre issues like palliative care leavened with human anecdote. The layout is simple, enlivened by arresting headlines and breakout quotes, which invite the reader into another dimension of their working world”.

Most Innovative Use of Website or New Media: AMA New South Wales – Informz survey technology

The judges said, “AMA New South Wales’ adoption of the Informz survey technology has given it a tool that enables easy and accurate collection of data on any topic. The survey tool provides a vital way of not only keeping members informed, but collecting their views on any given topic, which has many uses including helping shape policy decisions”.

Dr Hambleton praised all the State and Territory AMA organisations for the high quality of their work and efforts to advance the interests of their members.

25 May 2012

CONTACT:         John Flannery                       02 6270 5477 / 0419 494 761

                       Kirsty Waterford                    02 6270 5464 / 0427 209 753

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