AMA set to campaign

AMA Secretary General, Dr Martin Laverty, says the way in which the AMA has traditionally done advocacy has served it well. Yet the nature of government of has changed. So too must AMA advocacy. Longer term, he believes there is the opportunity for greater AMA member, and even wider public participation, in health issue campaigns led by the AMA. GetUp! and Change.Org have taken traditional grass roots campaigns into the digital age. The same opportunity exists for the AMA, even if it takes a while to get our digital capacity organised. 

In the interim, he’ll be asking AMA Councils and the wider AMA membership what longer term issues confronting our nation’s health system the Federal Secretariat should target its attention towards. The Secretariat currently focuses on a wide range of issues. Focusing energy on the most important will likely bring members and the wider community greater benefit.