Position Statement on Advertising and Public Endorsement 2020

5 Feb 2021

The AMA’s Position Statement on Advertising and Public Endorsement 2020 updates the previous (2014) position statement, providing guidance to doctors on advertising and public endorsement of products and services. The AMA considers that advertising has the potential to harm individuals and the wider community if not undertaken appropriately and doctors should ensure their advertising facilitates, and does not undermine, informed patient choice, appropriate medical referral and care and the community’s trust and confidence in the medical profession. The updated position statement contains sections addressing ethical principles to guide doctors’ advertising practices; advertising of medical services; social media; public endorsement of products and services; media reports, magazine articles and advertorials; and pathologising human conditions and experiences.