Department of Health and Aged Care feasibility study on options to limit unhealthy food marketing to children
The AMA is pleased to make a submission to the Department of Health and Aged Care’s public consultation on the feasibility study on options to limit unhealthy food marketing to children. The study provides policy options on a range of marketing formats that target unhealthy food advertising towards children.
The AMA's submission addresses our concerns with the continued, targeted marketing of unhealthy foods and drinks to children. Children are easily influenced by marketing, and this marketing – which takes place across all mediums, from digital and broadcast media to product packaging and outdoor promotion of billboards and at sports grounds. This marketing undermines healthy food education and normalised consumption of unhealthy food. Eating habits and attitudes start early, and the options presented in this feasibility study provide options to establish healthy food consumption habits from the start, it is much more likely that they will continue throughout adolescence and into adulthood.
