Submission
AMA submission to the ABAC Scheme Limited – Responsible alcohol marketing code review
The AMA believes that alcohol marketing regulation should be independent from the industry, statutory, and include meaningful sanctions for non-compliance.
The current Code is voluntary, industry-run, and does not have any real consequences for marketers in breach of the Code.
In the meantime, several improvements to the current Code are needed. The Code should include sponsorship, a specific section on digital marketing to protect children, and education around misuse or abuse of alcohol. Alcohol marketing should be limited and should encourage no more than the levels of consumption outlined by the NHMRC. Further, decision making, accountability, and governance processes need to be clear and transparent to the public.
