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President raises alarm on harmful drinking for the young

AMA President Dr Steve Hambleton has highlighted the threat posed to young developing brains by alcohol at a national summit on the marketing of alcohol to teenagers and young adults. Dr Hambleton said 90 per cent of children were exposed to alcohol and its potentially harmful effects by the time they were 14 years old, underlining the case to tighten the regulation of alcohol advertising.

30 Sep 2012

AMA President Dr Steve Hambleton has highlighted the threat posed to young developing brains by alcohol at a national summit on the marketing of alcohol to teenagers and young adults.

Dr Hambleton said 90 per cent of children were exposed to alcohol and its potentially harmful effects by the time they were 14 years old, underlining the case to tighten the regulation of alcohol advertising.

While the AMA President did not call for a lift in the legal drinking age to 25 years, as was mistakenly reported by some media outlets, he said the potential harm posed by alcohol for young people underlined the importance of tightening regulations regarding the way it was marketed.

Dr Hambleton said parents needed to be aware of the extent to which their children were being exposed to pro-drinking messages from alcohol marketing, which influenced their decisions about when and how much to drink.

“There is a real opportunity for harm there,” the AMA President said. “We know that the human brain does not stop developing – it’s not 18, it’s not 21, it’s actually 25 when people should be exposed to alcohol, it’s actually 25 years of age, not 18.”

AR


Published: 30 Sep 2012