Australian Medical Association

Welcome to Australian Medicine - the national news magazine of the Australian Medical Association.

We offer a unique opportunity to communicate with doctors across every medical specialty and in 2012 will continue to offer highly competitive advertising rates for our clients. Australian Medicine has a readership of over 28,000 and is a great channel to use to send a direct message to our doctors.

It is difficult for Australian families to find the right information they need to make healthy choices about the food they consume. The AMA believes that a system of Traffic Light labelling on food products can provide easy to understand nutritional information for people to make those choices. This AMA paper publication details the evidence for a Traffic Light system of labelling and its advantages compared to alternative approaches.

It is difficult for Australian families to find the right information they need to make healthy choices about the food they consume. This AMA publication outlines the case for a Traffic Light system of labelling on food products to ensure that consumers can easily recognise and compare the healthiness of food products.

A new report shows that teenagers often consume alcohol at harmful levels.

AMA President, Dr Steve Hambleton, said today that this is further evidence that targeted marketing of alcohol to young people should be banned to prevent them from taking up drinking at a young age.

“These latest figures show that young people who are barely in their teens have already started drinking alcohol, and those who are older are drinking at harmful levels,” Dr Hambleton said.

New research shows that self-regulation has failed dismally in reducing junk food advertising during children’s television viewing times.

After nearly two years of self-regulation by the fast food industry, children’s exposure to junk food advertising is unchanged.

AMA Vice President, Professor Geoffrey Dobb, said today that junk food advertising to kids must be banned through Government regulation because the industry has not been effective in regulating itself.

AMA President, Dr Andrew Pesce, said today that the AMA supports Government moves to ban the advertising of tobacco products on the Internet and other electronic media.

Dr Pesce said that the AMA wants a ban on all forms of tobacco promotion to reduce the harms that smoking causes.

“The Government’s strong action to restrict advertising of tobacco products must be backed by the Parliament,” Dr Pesce said.

AMA Position Statement on Direct-to-Consumer Advertising - 2007

AMA Position Statement on Advertising and Public Endorsement - 2004. Editorially Revised 2006

Legislative Provisions for Medical Practitioner Advertising